A-Z GUIDE TO MOVIES AND TV SHOWS PARODIED BY MAD, CRACKED, CRAZY, ETC. UP TO 1996. THEY HAVE NOTHING TO DO WITH THIS. SPOILERS AND OTHER NON-SEQUITURS, TOO. SOMETIMES THESE THINGS HAVE WORDS OR SITUATIONS WE DON'T USE ANYMORE. YOU KNOW, 'CAUSE THEY'RE OLD.
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THE PUNS OF WILL BONNETT
Not Brand Ecch #11, December 1968
w: Arnold Drake
a: Tom Sutton
Western about Will Sonnett (Walter Brennan) and his grandson Jeff (Dack Rambo) and their search for Will's son/Jeff's father Jim Sonnett (Jason Evers). These are all puns on Jim Sonnett's name. The hat in the last panel is a reference to Walter Brennan's previous show The Real McCoys.
The people the Sonnetts encounter are TV characters from other shows about people on the lam in search of someone. The man here is David Janssen as Richard Kimble of The Fugitive.
Next are Ben Gazarra of Run for Your Life and Roy Thinnes of The Invaders (though he was also on one episode of The Fugitive).
The signs point to The Virginian, The High Chaparral, Gunsmoke, Cimarron Strip, and Wagon Train, which were other TV Westerns at the time.
UPDATE:
From TV Scenes Worth Waiting For in Cracked #74, January 1969, art by Lugoze.
BRAND-XED
MAD #102, April 1966
w: Lou Silverstone
a: Mort Drucker
Short-lived western about Jason McCord (Chuck Connors), drummed out of the U.S. Cavalry for deserting his troops at Bitter Creek, a crime he did not commit, and forced to roam the West disgraced and never believed for his innocence. The premise was similar to The Fugitive, something they mention at the end of this.
