DIRTY ROTTEN SCOUNDRELS

DIRTY ROTTEN SCOUNDRELS (1988)
dir: Frank Oz

Michael Caine and Steve Martin play con men, one a sophisticated Englishmen and the other an American pretending to be a simpleton, who have a contest to see who can swindle an heiress out of her fortune.

From Video Reviews in MAD #289, September 1989 by Stan Hart and Sam Viviano

In a moment of logrolling, the movie contains a scene at the beginning of Steve Martin reading a MAD magazine and bookmarking it.